AI Strategy & Transformation Leader
I advise enterprise leadership teams on AI strategy, digital transformation and the operating model changes needed to turn ambition into measurable business impact.
With more than two decades working across banking, financial services, technology and consulting environments in Europe and Latin America, my advisory practice connects strategy with execution — from AI governance and transformation roadmaps to OKR implementation, portfolio management and operating model redesign at enterprise scale.
AI Strategy Rooted in
Enterprise Transformation
My work in enterprise transformation began with helping organizations improve delivery flow, decision-making and execution systems. Over time, it became clear that agility alone is not enough. Organizations need alignment between business and technology, governance structures that support clear priorities through OKRs and quarterly reviews, and operating models that translate strategy into measurable execution.
Digital transformation reinforced this insight. Technology is not the answer — strategy and operating models are. Digital initiatives fail when organizations do not redesign how they make decisions, how teams collaborate, how priorities are set and how value is measured. That foundation remains critical today.
Now, AI introduces both a technology opportunity and an operating model challenge. Most organizations are experimenting with AI tools. Few are designing the governance, decision systems, organizational readiness and execution discipline to convert that experimentation into measurable business value. That gap is where the real transformation happens — and it is the work I focus on.
Strategic Capabilities
Strategic Execution
Connects vision, OKRs, QBRs, governance and delivery discipline to measurable outcomes.
Enterprise Transformation
Helps organizations redesign ways of working, decision-making systems, team structures and execution models.
AI & Digital Strategy
Frames AI as a business transformation lever connected to operating models, data, technology and adoption.
Banking & Financial Services
Brings transformation experience across financial services, enterprise technology and consulting environments.
Domain Expertise
Two decades spanning transformation, agility, product strategy and enterprise execution across banking, technology and consulting environments.
Transformation Expertise
- Agile Transformation
- Digital Transformation
- Enterprise Transformation
- Operating Model Redesign
Operational Excellence & Execution
- OKRs & QBRs
- Governance Frameworks
- Portfolio Management
- Delivery Excellence
Strategic Domains
- AI Strategy
- Product Strategy
- Technology Strategy
- Organizational Agility
Industries & Contexts
- Banking & Financial Services
- Technology Organizations
- Energy & Utilities
- Consulting Environments
International Transformation Footprint
Transformation work has taken me across Europe, North America and Latin America — from financial services in Spain and Argentina to transformation, technology and consulting environments across Chile, Peru, Dominican Republic, Ecuador, United States, Mexico and Uruguay. This geographic breadth has shaped how I approach enterprise transformation challenges across different market contexts, regulatory environments and organizational maturity levels.
Countries & Regions
Experience Across Enterprise Environments
Transformation, AI adoption, digital strategy, agility and operational excellence engagements across financial institutions, technology companies and enterprise organizations.
- BBVA
- BNP Paribas Cardif
- CaixaBank
- Caja Piura
- Chubb
- Colmena
- AIG
- Santander
- Enel
- GIRE
- INVAP
- Sistran
- Telefónica
- AMDOCS
My Approach
Understand the business context
Before technology decisions, clarify goals, constraints, stakeholders, operating model and execution gaps.
Connect strategy with execution
Translate ambition into OKRs, roadmaps, governance, cadences and measurable business outcomes.
Design adaptive operating models
Combine agility, product thinking, data, AI and technology to improve how organizations work.
Measure business impact
Focus on outcomes, adoption, execution flow, decision quality and value delivered.
Why It Matters Now
Many organizations are experimenting with AI, but few are redesigning how decisions, teams, governance and execution systems need to evolve. The real challenge is not adopting AI tools. The real challenge is transforming the organization so AI can create measurable impact.
Organizations that succeed will be those that connect AI strategy with operating models, governance structures, execution discipline and clear business outcomes. That requires clarity, alignment, structure and measurement.
Explore my thinking on AI strategyLet's connect strategy with operating reality.
If your organization is exploring AI, digital transformation or enterprise execution challenges, I can help connect ambition with governance, operating models and measurable business impact.